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Career
Strategy: It Pays to Diversify
Would you dump
your life savings - every single dollar - into a single stock? Probably
not; it's far too risky to put all your eggs in one investment basket.
And yet, you'd
be surprised how many people manage their careers with a single-stock
mindset. They toil away, year after year, investing their talents
in a narrow field of interest.
Until recently,
this approach made a lot of sense. Conventional wisdom dictates
that if you do one thing really well, you'll never be out of a job.
But times have
changed, and so have strategies. While it's still true that a solid
career is built on a foundation of position-specific expertise,
it's become increasingly important to maintain a balanced portfolio.
When employers
look for talent, they typically settle for people with the proficiency
to perform certain tasks. But what they really want - especially
in today's hyper-competitive market - is an adaptable breed of cat,
whose broad-based set of skills crosses over into a variety of disciplines.
Want proof?
Poke your head into any meeting room in which star performers are
present. You're likely to hear a sales manager exploring the potential
of XML technology; or an engineer debating the virtues of a strategic
alliance; or a CFO pondering the benefits of a co-branding opportunity.
In other words,
as organizations flatten, more is expected from each individual
contributor. Which means that versatility is not only fashionable,
it's become a key ingredient in modern-day career progression.
Now, I'm not
suggesting you spread yourself so thin as to master nothing at all.
But in order to reach top-percentile status in today's rugged job
market, you'll need an expanded arsenal of skills to deploy.
To round out
your resume, look for areas of weakness (or "blind spots"), and
try to develop them into strengths. For example, if you're a design
engineer and you want to improve your company's product or advance
its market position, here are some issues to consider:
By gaining knowledge
in areas that were formerly considered the domain of "somebody else,"
you'll increase your overall market value. The more you can offer
a multiple spectrum of knowledge - rather than a single color of
skill - the less likely you'll be to paint yourself into a corner.
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